With an uprise in the use of social media small businesses are forced to truly use social media as a way to connect with potential clients and customers. With respect to creating a social media strategy it is important to think about some key questions:
- Who is your target audience
- What does your content look like?
- What are your goals? website traffic? awareness of business?
There are various social media platforms and with all the information readily available it can be very easy to try and target everyone. With a targeted audience you can focus on tailoring your social connections to that particular audience. There is also a better opportunity for engagement and attracting new prospects which is key for any business.
Content can come in the form of daily updates on a personal and professional level, videos, article links or for those using Twitter retweets are a great tool to spread content and build connections.
For any potential clients its always important to establish the overall goals for your social media strategy as it relates to your business. Establishing your overall goals provides the path to maintaining a consistent and engaging social media strategy plan.
Key quicks steps (suggested)
Choose social media platforms
Content calendar creation – How often and which social media platform(s) to choose
What does your social media strategy look like?