I am always asking the question where is this going to go? How do I want this to look? When it comes to your social media strategy it is important to consider the end goal. Think about your target audience. Who are they? what platforms do they generally tend to use. Once you answer those questions you can then set up the social platform of choice.
CONTENT…CONTENT…CONTENT. Any social media article, blog, strategist will note the importance of content generating material. It is not about creating or finding content for the sake of finding content, but creating/finding content that is quality and catered towards your target audience.
VISUAL….a majority of users on social media are attracted to visual content. Pictures and videos continue to gain popularity as a way to share information, product, etc. A great quality photo can gain much attraction for your website and overall brand.
And always remember to be consistent. The lifespan of a social media post is short lived so it is important to consistent stay connected with relevant content.