CMC Virtual Assistance

My focus is your success

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Your social path

I am always asking the question where is this going to go? How do I want this to look? When it comes to your social media strategy it is important to consider the end goal. Think about your target audience. Who are they? what platforms do they generally tend to use. Once you answer those questions you can then set up the social platform of choice.


CONTENT…CONTENT…CONTENT. Any social media article, blog, strategist will note the importance of content generating material. It is not about creating or finding content for the sake of finding content, but creating/finding content that is quality and catered towards your target audience. 

VISUAL….a majority of users on social media are attracted to visual content. Pictures and videos continue to gain popularity as a way to share information, product, etc. A great quality photo can gain much attraction for your website and overall brand.


And always remember to be consistent. The lifespan of a social media post is short lived so it is important to consistent stay connected with relevant content.



Photo of the day


I came across this photo from Emily Thomas, a West acoast social media strategist and Huffington Post Contributor. This is just a snippet of what can happen in 60 seconds….


Look at how much can be done.

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What does your social media strategy look like

With an uprise in the use of social media small businesses are forced to truly use social media as a way to connect with potential clients and customers. With respect to creating a social media strategy it is important to think about some key questions:

  • Who is your target audience
  • What does your content look like?
  • What are your goals? website traffic? awareness of business?


There are various social media platforms  and with all the information readily available it can be very easy to try and target everyone. With a targeted audience you can focus on tailoring your social connections to that particular audience. There is also a better opportunity for engagement and attracting new prospects which is key for any business.


Content can come in the form of daily updates on a personal and professional level, videos, article links or for those using Twitter retweets are a great tool to spread content and build connections.


For any potential clients its always important to establish the overall goals for your social media strategy as it relates to your business. Establishing your overall goals provides the path to maintaining a consistent  and engaging social media strategy plan.





Key quicks steps (suggested)

Establish goals

Choose social media platforms

Determine content

Content calendar creation – How often and which social media platform(s) to choose



What does your social media strategy look like?




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Time to get social

Over the last few months I have been working on which service(s) will provide a lot interest and I have discovered that social media management will definitely do the trick. Below are some sites for those with small businesses interested in how to incorporate social media more into their business:


Social Media for Beginners: Click Here


10 Tips on how to use Social Media for your business



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Time to listen….

When I initially started my VA business I thought providing a variety of services would be the key to attracting new clients and gaining experience. In the beginning I offered administrative, human resources, legal research and social media maintenance. I noticed that when I mentioned the services I provided social media maintenance most potential clients wanted to know more about that particular service. The more conversations I had about my business and the services I provided the more I noticed the interest in the social media maintenance with legal research as a close second. Then I started thinking…”Maybe I need to rethink my services” It is important to really have honest conversations with your clients to see what works and what may not be best for your business. Next time consider having a conversation with your clients. Consider creating a survey. You may be surprised by the results


-CMC Virtual Assistance.


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Getting ready to gear up for a networking event in two weeks and I am in the mood for some new advertising material. Of course I could make flyers on my own which would be much more cost effective, but I am looking for more so I did some research and discovered, a luxury business provider that specializes in very trendy business cards, postcards, notecards that can be designed and used for your business. I am sure there are others out there in the same boat. Even I as a virtual assistant need to continuously find ways to get the client’s attention. How can I best attract my audience and educate them on the virtual assistant industry all at the same time. I think I found my answer with Moo!

-Stay Tuned

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What will your 2014 look like?

Below is a link for an article I read on how your business can be enhanced by the use of a virtual assistant. I focus in the first few months in the new year is to engage more people on the use of a virtual assistant not just for business, but even in the lives of busy professionals who need a way out to gain a better sense of work life balance.

It is not too late to set your new year in order.  According to Admin-Minded Business Assistance “…having an assistant – a second pair of hands – can mean the difference between 2014 being another year of broken resolutions and 2014 being your #yearofimplementation. “

What do you plan to do for your business in the new year?

Click here to read more.